The
concept for Universal Studios Florida began back in
1981.
In the 70's actually, they bought the land in late
85, I do believe.
Universal already had a popular Studio Tour in Hollywood,
but they wanted something that would double as a working
studio and theme park, and the concept of Universal
Studios Florida was born.
At
the time, Universal's parent company, MCA, was a bit
leery of spending the anticipated $250M dollars it
would cost to build the park, so they scouted out
partners. Among the partners they looked to was Paramount,
at that time, Paramount's studio chief was none other
than Michael Eisner. Paramount passed on the project,
but Eisner never forgot what he saw. When he came
to Disney, one of his first projects was to put the
Disney MGM Studios project in the pipeline. Thanks
to Disney's Reedy Creek Development District (a quasi-governmental
agency that gives Disney the ability to zone itself
for construction), Disney was able to complete it's
"working studio and theme park" more than
a year before Universal Studios opened it's gates
in June 7, of 1990.
The
early days for Universal were not good. Attractions
failed to work correctly, lines were long and people
left the park vowing never to return. "Kongfrontation"
and "Earthquake", two of the parks most
popular attractions at the time of the opening, didn't
work. The 'JAWS' attraction suffered a similar fate.
Universal resorted to handing out free passes to apologize,
but the damage was done. It took Universal years to
recover from it's opening day "black eye",
but it did recover.
What
many people don't realize is while Universal was being
opened, former recreation chief Jay Stein was conceiving
Islands of Adventure. According to some reports, about
70% of what he envisioned actually made it into the
park.
By
1996 not much had changed at the park, but plans were
in the works for a massive expansion. The plan was
to open a second theme park, a new hotel, and an entertainment
district almost simultaneously. By 1996 construction
had started, and in 1999 Universal Studios Florida
became Universal Studios Escape (followed by another
name change, Universal Studios Orlando).
The
new theme park, entitled Islands of Adventure, would
put the amusement world on notice that Universal was
capable of delivering a first rate, multi faceted
theme park every bit as good as Disney. As a matter
of fact, some of the creative talent behind the Disney-MGM
studios was responsible for Islands of Adventure.
But it was clear from the beginning that Islands would
not be a 'kiddie park'. Strewn with high energy coasters
and thrill rides, this would appeal to an older set
of visitors.
Subsequently
in 1999, Universal opened CityWalk (an entertainment
district similar to Disney's Pleasure Island and the
luxury hotel Portofino Bay. In 2000, the resort introduced
the Hard Rock Hotel and in 2002, the Royal Pacific
Resort opened. Now, with three hotel properties, two
theme parks and an entertainment district, Universal
seems poised to give Disney a real run for the money.
And
don't think for a second that Universal is finished.
It still owns another 2000 acres where it plans to
develop at least two additional theme parks, more
resorts and even some golf courses. While Universal
will likely never be the size of Disney World, it
may not have to. Universal has shown itself to be
a strong player, actually increasing it's visitor
base during the dismal 2002 season, when all other
parks in Orlando were down. Universal is far from
challenging Disney's dominance in Orlando, but it
has created a very unique, very upscale resort to
offer guests an alternative. With a third park, and
some more resorts, Universal just may give Disney
a real run for its money. In the end, it is us, the
visitors, who win.